What does it take to succeed in a fast-moving, ever-evolving industry like music and live events? For AJ Haseley, it’s all about consistency, curiosity, and courage.

As part of The Changing Education Group’s Inspire Future Leaders series, AJ shares his journey from grassroots event promotion in London to founding AYM Media Group, a national talent booking agency working with artists across the UK. His story is proof that staying true to your goals and adapting to change can open doors to incredible opportunities.

Who is AJ Haseley, and what is AYM Media Group?

AJ Haseley is the Founder and Managing Director of AYM Media Group, a UK-based talent booking agency that works with artists, vocalists, musicians, and producers to deliver standout live events and artist management services.

AYM began as a small events promotion business and has grown into a recognised name in live entertainment, known for its strong networks, emerging talent support, and adaptability in an ever-changing sector.

AYM Media Group’s focus:

• Booking live performance talent for venues and festivals
• Managing the careers of established and rising artists
• Building long-term industry connections across the UK
• Staying ahead of trends in music, entertainment, and live events

AJ’s leadership and foresight have helped AYM evolve with the industry, creating exciting pathways for both talent and young professionals entering the field.

What career lessons does AJ offer to young people?

AJ’s journey is rooted in ambition, adaptability, and action, qualities he believes are essential for anyone looking to succeed in entertainment or any competitive industry.

“Take advantage of what comes into your inbox. Touch base with them and let them know who you are.”

“Stay consistent in what you do.”
– AJ Haseley

His advice to students includes:

• Be proactive: Don’t wait for perfect opportunities, reach out and introduce yourself.
• Build real connections: Networking is vital in entertainment, and relationships open doors.
• Stay consistent: Talent matters, but persistence gets results.
• Adapt to trends: The music industry changes fast; keep learning and evolving.

AJ’s success is a powerful reminder that you don’t have to wait for permission to start, you just have to start.

What does a career in talent booking or live events look like?

Careers in the entertainment industry are wide-ranging, creative, and constantly evolving. From booking talent and managing events to artist development and logistics, students with strong interpersonal, organisational, and creative skills can thrive.

Roles in this sector include:

• Talent agent or booking manager
• Events coordinator or festival planner
• Artist manager or tour manager
• Music promoter or creative producer
• Content and communications roles in entertainment media

AYM Media Group offers an inside look at the business side of music and performance, something many students are curious about but rarely see.

How does this support careers education in UK schools?

AJ’s story offers students an authentic glimpse into a dynamic, creative industry and highlights the value of self-starting and skill development over traditional paths.

Supports Gatsby Benchmarks 4 and 5 by:

• Linking music, media, and business subjects to real career pathways
• Providing meaningful employer insight in the creative industries
• Encouraging entrepreneurial thinking and industry awareness
• Showing that careers can begin early and grow with experience

Through our Inspire Future Leaders series, The Changing Education Group helps students explore diverse career routes with clarity, context, and confidence.

Passion Meets Persistence, AJ Haseley’s Message for Future Creatives

AJ Haseley’s story proves that great things happen when you mix creativity with consistency. His rise from local events to national booking reflects the power of resilience, reputation, and real relationships in shaping a career you love.

For any student considering music, media, or entertainment, AJ’s advice is simple: start where you are, keep showing up, and trust your journey.

Want to help your students discover what’s possible in creative careers?
Book a demo to see how our Work Experience Suite helps students connect with industry insights, explore exciting sectors, and build career confidence.

FAQs

What does AYM Media Group do?
AYM Media Group is a UK-based talent booking and artist management agency, specialising in live events, emerging artists, and entertainment strategy.

Who is AJ Haseley?
AJ is the founder and MD of AYM Media Group. He started out promoting events in London and has grown his company into a respected name in the UK live music scene.

What advice does AJ give students?
Be proactive, build connections, and stay consistent. Success in entertainment is about effort, timing, and trusting the process.

Do you need a degree to work in entertainment?
Not always. Experience, networking, creativity, and resilience are often just as important, many people enter through internships, volunteering, or starting their projects.

How can schools access more content like this?
The Changing Education Group’s Work Experience Suite offers a library of employer interviews, virtual insights, and careers content aligned with Gatsby Benchmarks.